Luxe To Kill x Emily Shak 2.0

And that’s a wrap!


Sunday marked the fourth and final drop from our greatly anticipated, second collaboration with styling superstar, Emily Shak. This autumnal collection brought our lovely customers a variety of versatile pieces, as well as a number of show stopping must haves all in beautifully seasonal colour-ways.


Due to the incredible success of past campaigns shot with MUSE 360, we knew that joining forces again with the Manchester based production team was a no brainer. Shot on location in London, we worked from a warm colour palette for both photo and video content to best capture the pieces.


After production was complete, a strategic ‘MUSE. The Agency’ organised, social media rollout was created. Sending items to carefully selected influencers from MUSE’s roster to create content for their socials, supporting the collection’s official launch through their high engagement.


All hard work paid off, the launch was a huge success, and marked the start of what became a very popular collection.